‘Presenting to Win’ – Tai Lake, Suzhou

I am enjoying the 7-day National Day holiday in China, and am spending a few days in the western part of Suzhou near Tai Lake. Just for relax. In the hotel we are staying, there is a nice view on Tai Lake. Having growing up in an island, I love the scenery. It is like in Hong Kong where you can climb high and look at the horizon where the sea meets with the sky.

Have a look at the photo on the right. See the sun-rise at around 6 in the morning!! The lake really looks like the sea, right? Amazing!!

Apart from driving around and enjoying the scene, I read a bit as well. I start to read a book called Presenting to Win by Jerry Weissman. Let me share with you my thoughts as I read along during this trip.

The first insight is the ironic contradiction rightly pointed out by Jerry. Being a good executive is very different from being a good presenter because they ask for different quality. For example, a good executive should be able to recycle resources (in order to be resource-efficient) and multitask. But these 2 practices will just worsen your presentation. When you are asked to do a presentation, you retrieve an old powerpoint file to modify instead of think of a customized story first. That is ‘recycle’. And instead of having one message at a time, you overload your audience with too much information. That is ‘multitask’.

I have not thought of such contradiction before, but it is so true. This helps explain why good executives are not necessarily good presenters. Interestingly, it does along the book which I discussed before – ‘Why Business People Speak Like Idiots: A Bullfighter’s Guide’.

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